2025 Release
Bet Your SaaS!
How to build high-performance pricing models that scale.
About the Author
Will Hicklen
Will Hicklen is the founder of J3 Growth Advisory and architect of the firm's strategic pricing framework that has generated hundreds of millions of dollars for clients. This framework for developing strategic pricing strategies will be available in his new book "Bet Your SaaS!," coming in 2025.
Will is a startup veteran, a former CEO, CG
Will Hicklen is the founder of J3 Growth Advisory and architect of the firm's strategic pricing framework that has generated hundreds of millions of dollars for clients. This framework for developing strategic pricing strategies will be available in his new book "Bet Your SaaS!," coming in 2025.
Will is a startup veteran, a former CEO, CGO, and VP in Fortune 500 and early-stage tech companies. Will has experience as a founder, board member, investor, and advisor to operating executives and investors.
